Haven

Overview

Haven is an application, targeted towards adult men and women, that allows users to establish and pursue their holistic goals while catering to their individual needs and desires. The app guides users on their spiritual journey's by providing various movements, routines and rituals based on their goals and day to day lives.

Haven addresses the problem of people struggling to maintain a spiritual practice and its main goal is to be a space for users to let go of everyday stress. The in-app daily journal allows the application to provide customized recommendations and an experience tailored to the individual user.

Role

Graphic Designer, UI Designer
(Individual)

October 2023
‍(4 weeks)

Skills & Tools

Branding
Figma
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Research

Competitive Research

Insights

User experience is enhanced when there is the ability to track progress
Personalizations plays a major role in the user's satisfaction
Versatile platforms allow more flexibility

Brand Development

Mood Board

Creative exploration began by creating a mood board with images found on Pinterest. This collection of imagery and illustrations fueled the visual identity of Haven.

Logo & Tagline

Brand Values & Personality

Haven values self awareness and connection to the body, mind and soul. The brand believes finding peace in the craziness of everyday life is the most valuable thing a human can do.

Haven invites its consumers to go with the flow and experience the light, peaceful essence that defines the human experience. It is crafted for those seeking relaxation and a harmonious connection with their surroundings.

Standards Guide

Full Standards Guide

Interface Design

Wireframes

Home Page

Discover Page

Practice Page

Prototype

Interface designs were finalized after carefully considering research insights.

Track progress by viewing previous activity.

Personalized user experience through an in app journal.

Versatile content (i.e yoga routines, meditations, workout routines).

View Prototype

Launch Preparation

Social Media Marketing

Instagram Post

TikTok Ad

Impact

Haven is a tool that guides users on their spiritual journeys while alleviating daily stressors. Through meticulous brand development, Haven embodies authenticity and purpose, fostering a sense of connection and well-being. Future endeavors include implementing social media ambassador programs, influencer partnerships, and community engagement initiatives to amplify Haven's reach and impact, ultimately facilitating spiritual growth and enhancing overall well-being.